While brainstorming names for the firm, we asked friends, partners and mentors to share their perspective on what a business should embody. Trust, reliability, dependability, honesty, humility, and nurturing were some ‘expressions’ that showed up in almost all conversations. And all those expressions brought the name ‘Bough’ to life. It had an immediate connect! Yes, we want to be that main branch to our business partners and employees.
The Name
By definition, the word ‘bough’, a little less heard of, means a branch of a tree, especially a main branch...